CAUSE RELATED MARKETING

PROMOTE YOUR BRAND AND RAISE MONEY

Cause Related Marketing is a fantastic way to promote your brand and raise money and awareness for the vital work that we do. Research from Business in the Community shows that 86% of consumers are more likely to buy a product that is associated with a cause or issue and 73% of consumers would switch brands. A CRM partnership with The Lily Mae Foundation will enable your company to connect with customers, gain a great presence in the community and engage with new audiences.

BENEFITS FOR YOUR COMPANY

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GET INVOLVED IN YOUR COMMUNITY

Link to a charity with a local network of services

Build deeper networks with your audience by providing direct support to the communities your company operates in

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MOTIVATE YOUR COLLEGUES

Encourage team-building, boost employee morale and build loyalty

Give employees the opportunity to take part in volunteering and exciting events

Engage your customers or clients in fundraising activities

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ENHANCE YOUR BRAND

Build rapport with your target audience

Reach a potential new audience

Build your reputation as a socially responsible company

Generate positive PR opportunities at a local and national level

OTHER WAYS TO SUPPORT US

PAYROLL GIVING

A really easy way to raise funds to help us support parents and families after a stillbirth or neonatal death is by encouraging your employees to donate just one hour’s salary to The Lily Mae Foundation every month. A small, regular donation will go a long way! Payroll Giving is a way for your employees to make regular payments to our charity directly from their salary. People who receive their company/personal pension through PAYE (Pay As You Earn) can participate too.

Payments that your employees make through a Payroll Giving Scheme are deducted from their pay before tax is deducted. This means that employees are given tax relief on their donation immediately – and at their highest rate of tax.

It’s easy to set up a Payroll Giving Scheme for your business. There’s little in the way of cost and administration, and you’ll probably be able to adapt your existing payroll system to operate the scheme. For more information, please visit the HMRC website:

http://www.hmrc.gov.uk/businesses/giving/payroll-giving.htm

COMPANY GIVING

Company donations are an efficient way for you to make an immediate contribution to our work. Companies can also get tax relief on gifts of money to charities. Gifts of money made to a charity by your company should be paid gross – before tax is deducted. These donations are deductible from the total profits of your business when calculating Corporation Tax.

The charity doesn’t need to make a Gift Aid tax repayment claim because no tax has been paid. The charity can claim exemption from tax on company donations. For more information, please visit the HMRC website:

http://www.hmrc.gov.uk/businesses/giving/companies.htm

HOW TO GET INVOLVED

We would be delighted to hear from you if you want to discuss how your company can become involved.