Supporting The Lily Mae Foundation was important to us at Virgin Media because it’s a very unspoken and taboo loss. Many people do not know what to say or how they can support somebody who has suffered such an awful experience.
We have colleagues who have experienced the traumatic loss of a child and we felt this was a way of showing our support and giving something back to such a worthwhile charity. Taking time out of work to Make the Memory Boxes to support parents and families experiencing baby loss was a small way to do this. Seeing the work this fantastic charity to was just incredible.