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Archive for the ‘Charity Partnerships’ Category

Helping hand by customers at the Heart of England Co-operative Society

A charity which provides support for families dealing with the loss of a stillbirth, neonatal death or medical termination has been given a helping hand by customers at the Heart of England Co-operative Society.

Shoppers in the Coventry and Balsall Common branches of The Co-operative voted for The Lily Mae Foundation to receive £2,500 from the sales of 5p single-use carrier bags over the past six months.

It was one of 15 charities from across the Society’s trading area of Coventry, Warwickshire, south Leicestershire and Northamptonshire to receive a share of £25,000 from the sales.

Ryan Jackson, who set up the Balsall Common charity with wife Amy, after their daughter Lily Mae was stillborn in 2010, said: “Although we are a fairly small charity we have people from all over the country who contact us for help.

“A large part of the work we do is providing hospitals and families with a memory box containing practical items such as clay print kits which enable us to take the prints of a baby which we then transfer on to a silver item of jewellery. We also provide teddy bears and a scented candle, to help evoke a memory, and a book, trinket boxes and other practical items.

“We also donate cuddle cots to hospitals, cold mattresses which help parents spend more time with their babies.”

Ryan said the money from the Society will help to further extend its work, with the launch of a new campaign, Siblings Grieve Too, helping to bring bereaved siblings together to explore their needs. The Lily Mae Foundation is working with national charity Child Bereavement UK to give its clients specialist support.

Ryan added: “We would like to thank everyone who voted for us to receive a share of the money from the Heart of England Co-operative Society.

“The money will allow us to continue developing the work we do.

“And while the money is fantastic, the exposure of the charity is equally key and has been worth just as much to us. To know people are learning about us every day and appreciate the work we undertake every day is invaluable.”

With the second highest number of votes in the Coventry area, the YMCA received £1,500, while the Coventry Boys and Girls Club received £1,000.

The Society is among thousands of retailers operating a government levy introduced in October 2015 to reduce damage to the environment.

It followed statistics released by the government which revealed that shoppers used more than 7.6 billion single-use plastic carrier bags in 2014, equating to 61,000 tonnes, or 140 bags for every person in Britain.

Further research undertaken on behalf of the government revealed the average household contained some 40 carrier bags around the home, while the number of bags dished out by supermarkets continued to rise year on year in the five years to 2014.

#LilyMaeDay2019 is a huge success

#LilyMaeDay2019 held on 07.02.209 (Lily Mae’s 9th Birthday) is a day that so many can be proud of.

Organised to encourage individuals and businesses to come together and raise vital funds and awareness for baby loss, Lily Mae Day 2019 did not disappoint!

The aim was to spread awareness of the charity and its significance in helping families with babyloss. With the help of the fundraising packs, individuals and businesses were encouraged and supported in creating their own fundraising events. Pushed through the use of social media, #LilyMaeDay2019 was a huge success, raising a staggering £6676.41 thanks to the
efforts of every individual and business that participated.

The Lily Mae Foundation supports thousands of parents and families who have lost a baby to stillbirth, neonatal death or medical termination. Support groups, one to one counselling as well as memory boxes are part of the services that the charity offers to help and bring awareness.

With the hundreds of people who participated, the events consisted of ‘how many balloons can fit in a car’ by Guy Salmon Land Rover Coventry, Fitness boot-camp by JR Fitness and Performance, as well as bake sales. The event also included challenges, such as a sponsored beard shave by Trustee Geoff Heaps, ‘wear it purple day’, and a ‘bring a teddy to school day’. Silent auctions, coffee mornings, arts & crafts, as well as a Facebook Live Stream performance by Coventry University Gospel Rhythms Choir were amongst the many fundraising activities conducted as part of the Lily Mae Day 2019. After the success of Lily Mae Day 2019, we hope to make next year bigger and better.

 

B&M Waste no time in Supporting The Lily Mae Foundation

The Lily Mae Foundation are thrilled to be associated with B&M Waste Services, who have generously chosen us to be their Charity of the Year for 2018. B&M have initially donated £3000 which is to be used towards our new Baby Loss Support Service, Memory Boxes and our Charity Golf Day 2018.   B&M will be actively helping the Foundation throughout the year with multiple charity events.

Neil Curtis, Managing Director, B&M Waste Services said “The work undertaken by the Lily Mae Foundation is of vital importance and we’re hugely proud to support them. As our nominated charity in Birmingham, we’re excited to work closely together and raise critical funds for such a worthwhile cause.”

We look forward to working with B&M on fundraising opportunities throughout 2018.

BodyPower Lift The Lily Mae Foundation Profile

BodyPower ‘Lift’ The Lily Mae Foundation Profile

The start of 2018 saw the Lily Mae Foundation become Official Charity Partner of the Year to multinational fitness brand BodyPower. The partnership was formed following BodyPower’s intention to support a charity local to the Balsall Common area.

BodyPower Managing Director, Steve Orton highlighted that “It is great to partner with The Lily Mae Foundation, a local charity who are inspirational in the community, supporting a cause incredibly important to many of the BodyPower team.”

BodyPower have already began their support by being a hole sponsor for the 9th Annual Golf Day held at the Belfry on Friday 13th April.  BodyPower have also offered office support and access to their major Expo at the NEC, Friday 11th May- Sunday 13th May 2018.  Approx 100,000 people will walk through the doors of BodyPower’s successful expo in May, giving The Lily Mae Foundation a new and wide range of visitors to build awareness and raise valuable funds to helps support parents and families after a Stillbirth or Neonatal Death.

Ryan Jackson, Managing Director of The Lily Mae Foundation said “We are delighted to have been chosen by BodyPower to be their official Charity Partner for 2018.  We are really excited to be working with such a high profile business and their close knit group of staff.  The network that BodyPower has, will enable us to reach thousands of people to help break the taboo associated with Stillbirth and Neonatal Death.

Our relationship with BodyPower will help us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help.

Thank you for choosing The Lily Mae Foundation and supporting our work and we look forward to a successful working relationship.”

Birmingham City FC Raise over £40,000 for The Lily Mae Foundation

Names from L-R: Ryan Shotton (BCFC Captain), Amy Jackson, Amelia Wilkes (BCFC) and Ryan Jackson 

THE CLUB HAS RAISED £41,030 OVER THE PAST 12 MONTHS FOR THE LILY MAE FOUNDATION….

 

And the money is already in use after a Fetal Heart Monitor was supplied to Heart of England Foundation Trust.

The remaining funds continue to support parents and families who suffer a stillbirth or neonatal death by providing counselling and advocacy support.

The Charity is close to the Club’s heart, as staff member Amelia Wilkes and her husband, Gareth, tragically lost their baby girl Angel Peggy Wilkes two weeks prior to her due date.

Amelia and Gareth packaged 50 memory boxes with a sticker in memory of their girl.

Memory boxes provide much needed support for bereaved parents and allow them to collect and store memories and precious items.

The Club chose the foundation to be it’s Charity Partner for last season.

Money was raised at the St. Andrew’s Bluecon football event, The 2016 Disabled Supporters Christmas Party, a charity night for Lily Mae, Player Awards 2017, True Blues Junior Awards, a bucket collection at the Barnsley home fixture and the BCFC golf trip to Marbella.

Employees of the Club also raised money by running the Birmingham Half Marathon in October last year.

Blues were also fortunate to receive donations from supporters and we’d like to thank everyone who has donated to this excellent cause.

“Gareth and I want to say thank you to everyone who has supported the charity,” said Amelia Wilkes.

“We received donations from family, friends and fans we don’t know so we appreciate all the support you have given.

“Birmingham City is a family orientated club and in our time of need they rallied to our side and for that we will be eternally grateful.

“We know these funds will help future families and hopefully prevent another family suffering the loss that we have.

“The Lily Mae Foundation is a fantastic charity offering so much support to bereaved parents and we feel proud to have worked alongside them in memory of Angel and thank them for all their support.

“I’d also like to give a special thanks to our families and close friends for their love and support.

“We wouldn’t be where we are now without them and we feel truly blessed to be Angel’s parents and feel honoured her name will live on.”

“On behalf of Amy and I and the Trustees of the Foundation I would like to say a huge thank you to Birmingham City FC and all of the supporters who have helped support Amelia and Gareth following the devastating loss of their baby daughter Angel,” added Ryan Jackson, Founder and Managing Director of the Lily Mae Foundation.

“We are delighted to have been supported by such a high profile sporting institution in Birmingham City and their close knit group of staff with a big family atmosphere have been a pleasure to work with.

“The support network at Blues has enabled us to reach thousands of people to help break the taboo associated with stillbirth and neoatal death.

“Blues have embraced and worked with us to break the taboo of baby loss in baby Angel’s name.

“They have really helped us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help whilst keeping. Thank you once again for the fantastic support.”

A video on our support for the Lily Mae Foundation can be seen here.

Baby Wallets Donation Boost by Lily Mae Foundation

Names from L-R: Chris Kiddle Morris (Knowle and Dorridge Lions), Ryan Jackson and Amy Jackson (Founders of The Lily Mae Foundation), Louise Wilde (Community Midwifery Matron), Nicola Hopkins (Antenatal Lead), Clare Beesley (Bereavement Midwife Heartlands Hospital).

 

The Lily Mae Foundation has generously donated 10,000 MAMA Wellbeing Wallets to maternity units across the Heart of England Foundation Trust for pregnant ladies, and they are not stopping there with a further 15,000 Wallets set to be donated to Birmingham Women’s Hospital and University Hospital Coventry and Warwickshire.

The Foundation have teamed up with MAMA Academy, a stillbirth prevention charity working alongside The Royal College of Midwives with the aim of helping babies arrive safely.

The wallets will be given to pregnant mums when they first come to hospital.  The wallets are a robust plastic zip-lock pouch in which mums can keep their handheld antenatal notes, which they are expected to keep with them as their pregnancy progresses. The wallets ensure the notes are kept protected, but they are also colourfully printed with important advice regarding mum’s health, and that of her baby. This ensures that key messages such as monitoring babies’ movements become second nature to the woman as she carries the wallet with her. The information contained on the wallets complements the work of NHS England’s Saving Babies’ Lives care bundle currently in development, and is in line with the new safer pregnancy messaging by the Department of Health. The wallets are also supported by The Royal College of Midwives.

Ryan and Amy Jackson started their charity in 2010 after their daughter, Lily Mae was stillborn. Their main focus is to provide Memory Boxes to eight local hospitals, including Heartlands and Good Hope, to help parents create precious memories of their babies. Without these boxes, such memories would be hard to capture.

The Foundation also supports bereaved parents and families through face to face meetings, counselling days, informal support group meetings and baby remembrance services.

The money for the wallets was raised by Knowle and Dorridge Lions through fundraising events in 2015/16 and together with the Lily Mae Foundation, they decided to donate the money to promoting health and wellbeing.

The Foundation has decided to work with MAMA Academy as part of the national stillbirth initiative work. They act as great conversation starters for midwives to empower mums with knowledge about possible pregnancy conditions.

A recent pilot generously funded by NHS England, saw 80,000 Wellbeing Wallets distributed within 15 NHS Trusts across the country. Nearly all of the trusts reported a significant decrease in stillbirth rates whist the wallets were in use. Midwives noticed that women regularly read the information printed on their wallet whilst waiting for appointments and they made women act on concerns rather than ignore them, citing three cases where, acting on the information had undoubtedly saved babies lives.

Louise Wilde, community matron, said: “We are so grateful to Amy and Ryan and everyone who has supported the Lily Mae Foundation charity to donate these wonderful wallets. Being able to keep all their antenatal information in one place, as well as providing vital information to promote the health and wellbeing of mums and babies will be both reassuring and helpful to parents.”

Clare Beesley, Bereavement Midwife, said “Providing information to parents on promoting health and wellbeing in pregnancy for mum and baby is part of the work the Trust is doing towards implementing key messages from NHS England Saving Babies Lives care bundle’.

Ryan Jackson said: “By providing the wellbeing wallets to pregnant ladies, we hope to improve theirs and their babies wellbeing. At the Lily Mae Foundation, we are passionate about improving health outcomes for mums and babies and we are very grateful to the Knowle and Dorridge Lions for raising the money that’s allowed us to help. We are now in the process of providing 15,000 more wallets to Birmingham Women’s Hospital and University Hospital Coventry and Warwickshire to continue to promote the health and wellbeing of mums and their unborn babies with the ultimate aim of helping to reduce the incidence of Stillbirth and Neonatal Death”.

MAMA Academy Chief Executive, Heidi Eldridge, has been delighted with the impact that the wallets are already having on stillbirth numbers. She said: “The UK has one of the highest stillbirth rates in the developed world and we are therefore thrilled that Heartlands Hospital are working with us to change this. We are overwhelmed by the generosity of The Lily Mae Foundation, enabling more babies the best chance of arriving safely”.

 

Jaguar Land Rover in Charity Partnership with The Lily Mae Foundation

Adam Brook, Trustee of The Lily Mae Foundation talks about his role within Jaguar Land Rover and how he became a part of the Charity.

We are delighted to be supported by such a high profile brand in Jaguar Land Rover. The support that they have provided both financially and in kind is really helping us to break the taboo associated with Stillbirth and Neonatal death. Jaguar Land Rover are also helping us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help.  We are really looking forward to working with them and building a successful relationship in the future.

Lily Mae Foundation travel to Marbella with Birmingham City FC who raise £6700

A huge thank you Birmingham City FC & all who travelled to Marbella, Spain raising £6700 to support Bereaved Parents and Families who have suffered a Stillbirth or Neonatal Death.

We are delighted to be supported by such a high profile sporting institution in Birmingham City FC. The support network that they have has enabled us to reach thousands of people to help break the taboo associated with Stillbirth and Neonatal death. BCFC are also helping us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help.

 

 

Guy Salmon Coventry Land Rover starts the Engine for a Successful Fundraising Drive

Matthew Welch: General Sales Manager at Guy Salmon Coventry Land Rover starts the Engine for a Successful Fundraising Drive.

We are delighted to be supported by such a high profile brand in Guy Salmon Coventry Land Rover. The support that they have provided both financially and in kind is really helping us to break the taboo associated with Stillbirth and Neonatal death. Guy Salmon Coventry Land Rover are also helping us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help.  We are really looking forward to working with them and building a successful relationship in the future.