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We can help your company achieve its corporate social responsibility and marketing objectives whilst offering excellent fundraising, PR and team opportunities. We have fundraising for all to get involved in, from Golf Days, Football competitions, Dinner Dance’s to cake bakes, swap shops and fancy dress days! We will work with you to develop an exciting calendar of events and a communication plan to help us maximise the partnership potential.

Lily Mae Day 2019

#LilyMaeDay2019 is a huge success

#LilyMaeDay2019 held on 07.02.209 (Lily Mae’s 9th Birthday) is a day that so many can be proud of. Organised to encourage individuals and businesses to come together and raise vital funds and awareness for baby loss, Lily Mae Day 2019 did not disappoint! The aim was to spread awareness of the charity and its significance… Read more

B&M Waste no time in Supporting The Lily Mae Foundation

The Lily Mae Foundation are thrilled to be associated with B&M Waste Services, who have generously chosen us to be their Charity of the Year for 2018. B&M have initially donated £3000 which is to be used towards our new Baby Loss Support Service, Memory Boxes and our Charity Golf Day 2018.   B&M will… Read more

BodyPower Lift The Lily Mae Foundation Profile

BodyPower ‘Lift’ The Lily Mae Foundation Profile

The start of 2018 saw the Lily Mae Foundation become Official Charity Partner of the Year to multinational fitness brand BodyPower. The partnership was formed following BodyPower’s intention to support a charity local to the Balsall Common area. BodyPower Managing Director, Steve Orton highlighted that “It is great to partner with The Lily Mae Foundation,… Read more

Birmingham City FC Raise over £40,000 for The Lily Mae Foundation

Names from L-R: Ryan Shotton (BCFC Captain), Amy Jackson, Amelia Wilkes (BCFC) and Ryan Jackson  THE CLUB HAS RAISED £41,030 OVER THE PAST 12 MONTHS FOR THE LILY MAE FOUNDATION….   And the money is already in use after a Fetal Heart Monitor was supplied to Heart of England Foundation Trust. The remaining funds continue… Read more

Baby Wallets Donation Boost by Lily Mae Foundation

Names from L-R: Chris Kiddle Morris (Knowle and Dorridge Lions), Ryan Jackson and Amy Jackson (Founders of The Lily Mae Foundation), Louise Wilde (Community Midwifery Matron), Nicola Hopkins (Antenatal Lead), Clare Beesley (Bereavement Midwife Heartlands Hospital).   The Lily Mae Foundation has generously donated 10,000 MAMA Wellbeing Wallets to maternity units across the Heart of England Foundation Trust for pregnant… Read more



A really easy way to raise funds to help us support parents and families after a stillbirth or neonatal death is by encouraging your employees to donate just one hour’s salary to The Lily Mae Foundation every month. A small, regular donation will go a long way! Payroll Giving is a way for your employees to make regular payments to our charity directly from their salary. People who receive their company/personal pension through PAYE (Pay As You Earn) can participate too.

Payments that your employees make through a Payroll Giving Scheme are deducted from their pay before tax is deducted. This means that employees are given tax relief on their donation immediately – and at their highest rate of tax.

It’s easy to set up a Payroll Giving Scheme for your business. There’s little in the way of cost and administration, and you’ll probably be able to adapt your existing payroll system to operate the scheme. For more information, please visit the HMRC website:


Company donations are an efficient way for you to make an immediate contribution to our work. Companies can also get tax relief on gifts of money to charities. Gifts of money made to a charity by your company should be paid gross – before tax is deducted. These donations are deductible from the total profits of your business when calculating Corporation Tax.

The charity doesn’t need to make a Gift Aid tax repayment claim because no tax has been paid. The charity can claim exemption from tax on company donations. For more information, please visit the HMRC website:


We would be delighted to hear from you if you want to discuss how your company can become involved.